I have a few questions for you
SEO gurus out there.
These statements appear in some court documents.
1. Based on its years of operating the [blank] website, and discussions with other website owners, [the company] has learned that one of the ways acheive
SEO is by locating other highly credible websites to direct hyperlinks at the website, which Google considers to be a "vote" for your website - the more votes, the better the site is perceived by Google, and the higher the website becomes in the page rank system.
2. By the same token (and logic), the company reasonably believed that if a website redirects visitors from its site to another site through outbound hyperlinks, it the latter's site that is promoted for purposes of
SEO thereby dimishing a website's credibility (and hence, lowering its page ranking, which, ultimiately, reduces revenue).
3. Credible websites often agree to exchange links to one another. Others sell outbound links for profit. In addition, based on both its years of expereince operating the [blank] website and discussions with other website owners, websites with a singular focus (such as one that sells only products "x") tend to rank higher than websites that combine multiple products or themes (such as trees products "x" and producs "y").
I would like some opinions based on the information above.
My analysis:
Statement 1 Rebuttal - I can agree with for the most part.
Statement 2 Rebuttal - Inaccurate. an OBL to a relevant credible website ...."thereby dimishing a website's credibility (and hence, lowering its page ranking, which, ultimiately, reduces revenue)." The flaws with this statement outbound links doesnt hurt the website unless the link is to a penalized site. Even that is just a theory. Secondly how does a outbound link to a credible website lowers its page ranking? It doesnt.
Statement 3 Rebuttal - While this could be true, I doubt there is anyway to prove it, without knowing the algo at Google. I can show examples of multitheme sites ranking higher than specific theme sites even for that specific keyword.
In the end, the statements 1-3 are eluding to the factual knowledge which isnt known, such as Google algo.
SEO = educated guessing on ways to promote or increase your listings in Google.
DMC