Quote:
|
Does it seem "crackpotish"?
|
The more important question is does it have belief structure? And is the text readable?
It's is still difficult to know what the site is about, what it is you really do, and what the site is set up for. I think you're too much into "image" and not communication. For example, sit someone down, play the animation on the company section for them, then ask them to explain what the compay does.
I think you'll be shocked. Why not just put up a sentence "We convert water into a hydrogen fuel with the highest energy density in the industry, here's why..." Or "Our water to fuel converters are more efficient because..."
Here's something I found in a press release:
Quote:
|
The Water/Fuel Converters Project is an electrolysis initiative designed to clarify how hydrogen based fuels can be used to enhance carbon based fuels. The purpose is to educate the general public about the simplicity of on-demand electrolysis technology and the ease of integration into already existing infrastructure.
|
What you need is less pedantic college term paper, and more Carl Sagan. Your job is communication. Your job is "ease of interpretation."
Draw an infographic. The old way was so-and-so, now we have this - it is different in these 3 ways, producing these advantages. Run a
Flesch-Kincaid Grade Level and Flesch Reading Ease Score analysis. Do not "dumb it down," make the body copy
accessible.