Hey there sfrendo

I like the very simple shapes you've used, and the choice of a limited palette with contrasting colour scheme. I think you may have been better submitting the logo and slogan together... as the house image on its own looks weak when it's separated from your site name and slogan.

So consequently when we see the image in isolation, I'm not sure the 'assistant' part of your services comes across in your logo. Also the image has been softened far too much, probably in an effort to appear warm and appealing... but instead we just get that fuzzy feeling! ;-)

Try using the house and roof as a solid shape instead of the transparent outline, and reduce the amount of embossing and drop shadow on the other shapes.

Look forward to seeing some other variations!

Paul

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