Re: Analytics Package
Hi,
Urchin is actually a fairly robust web analytics package.
Urchin does have a bit of a learning curve, however their is extensive documentation within the software. Many hosting companies are offering Urchin with hosting packages as WebTrends is rather costly.
To retrieve the reporting you seek do the following:
After logging in and selecting the report you'll see a "Referral" link on the left. Click on that and you'll see the following options:
Top Referrals / Top Keywords / Referral Tree / Search Engines / Referral Error
These will help you "drill down" what search engines and keywords are driving traffic to your site and you can provide your clients with this information.
Understand though that this does not breakout PPC results, it is just an aggregate of overall referral and search engine traffic. To get specific PPC results you'll need to gather the information from the PPC campaign managers or use Overture/Adwords tools.
Best of luck.
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