Web logs actually store quite a wide variety of information, including which keywords referred visitors. Standard website stats programs should be able to highlight this information for you. I have no idea how good Urchin is, but I have used some pretty suspect packages in my time, and even the lowliest of them still offers forth some very useful info.
But, if it's analytics you want to get into, I recommend using HitBox. This little service is quite slick, albeit not entirely cheap (starting at $40 USD per month, I think). But it offers a ton of information about people's habits and preferences and stuff that is quite difficult to glean out of web logs.
To run HitBox, you simply place a snippet of their code on every page you want to track and then login to your account on the HitBox website to view your analytics at any time. It's one of the best out there.
Steer clear of products like WebTrends, as these tend to be overkill for web designers. Products like these are better suited for large websites (like corporate intranets) that have a team of in-house web gurus.
Anyway, that's my $0.02. Good luck to you.
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