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who has time to read these mails?
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That way if we see who has time to read Magazine Ads or Newspaper Ads or Billboards for that matter! but it works! Billions are spent on the print ads! So it does work, right! Similarly email campaigns, with good subject lines, and creative matter surely works.
I agree with MarcieZoob, as email marketing leads to quick conversion, if done in a right way.
Namita