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I am doubtful about email marketing
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I don't really agree with etechsupport about email marketing not being important.
Email marketing is the simplest(can be done from newhere), quickest and the most cost effective way to reach the target audience.
Please read below articles:
Top 10 Advantages Of Email Marketing
Creating Demand With Email Newsletters
I think email marketing and Search Engines are taking over the traditional methods print advertising.
Namita