Confusing as it is, there's still more.
Some providers offer "click-to-connect" services. From a site or banner, a prospect enters their phone number and some profile info (as much or as little as desired) ... and then the advertiser proactively calls them in real-time.
It may sound like overkill, but it does overcome user inertia by instigating a call while their interest is piqued. I'd rather have a call *now* than the intention to call once I'm finished my research -- by which point I'll get distracted, lose the phone number, etc.
Estara and others offer this ...
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