The future of search will effect everybody’s live in a much more powerful way then the appearance of the Internet or the search engines it brought with it. Most experts in the search industry agree that search as a working system is only 5% solved and that personalization is going to be the key driver to change the way search works today.
Assumptions about how to display search engine results pages to users are undergoing a constant transformation. Searching in the future will include self-learning software so that it would calculate the probability that a given user typing “apple” meant a company and not the fruit. And Google is using IP address identification to target user with country specific results.
But the future of search will influence much more than just the way we use text based computer searches. It will influence our daily live. Already we can see cars that are calling the manufacturer if they analyze a problem within the vehicle. We see Internet service provider partnering with cable companies (or buying them). Few realize that all of these seemingly unrelated events are all steps in the same direction: a world in which every medium will be connected in one way or the other to a network to exchange and store information.
Search your fridge content through the Internet? The refrigerator that knows what content it holds is almost old news. The next logical step is to make this information available to the owner through the Internet. And it is not Sci-Fi but a very realistic scenario that your refrigerator (and soon other household appliances) will send you an email about missing juice or expired mayonnaise. Or maybe you already signed up for the ‘always full’ option at your local grocery store and the supplies you need, will be waiting in a cooler in front of your door.
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