I expect in the near future the web browser of today will become more personalized. Today the browser is a mere tool that acts for me but does not provide any additional services. Marketers always want to measure the web surfers viewing habits often by measuring the time spent reading a web page, or to determine the number of pages viewed so as to elaborate more so on the frequency of usage than perhaps understanding what item of interest I am looking for. At best the terminology in play is referenced for future searches or that a list is generated showing the history of events that I have encountered.

Yet, the longer and harder I search for an item or piece of knowledge the less and less I am able to receive additional support from either the browser or the "cookiez" the marketer has placed on my machine. It is obvious to me that I need help. It could simply be the right size of something that I am trying to find, or its complete product line. The value of said goods given is also a function of my location and the time in which I require to have use of the material that is gainful and purposeful to my life style.

The host of material goods, or the knowledge required to make rational decisions and the fore thought to determine the merits of having such things can be quantitatively defined and their value to me measured in a way that could serve to help one make material judgments.

Today's browsers don’t even know my shoe size, let alone my height, age, or understand the area of interest I have and the area of interest I am leading up to. I hope the next Yahoo that tries to build a search engine understands this.