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Originally Posted by adacprogramming
PPC is actually one of the best ways to test keywords. Get your results as specific as possible. If there are still enough results to make it worth while, THEN start your organic work.
This way you know where the people are before you go to the effort of opimizing your page for a given keyphrase.
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I didn't think about that but it can really save you some time and money before doing any type of
SEO work.