I think that a good rule of thumb when "helping" people is ...
a) at least have some kind of written document that states what is needed (even adding a signature to your meeting notes will do)
b) you have to set up boundaries in your relationships. I present myself as a professional website and marketing company, so when friends and family want work, I approach them professionaly when it comes to my work. I am much more willing to "help" friends and family who are willing to recognize that this is how I am feeding my 6 kids than someone who wants a freebie and is willing to take advantage of my time.
c) don't be afraid to get real with clients. if they cross a line then you need to let them know. Part of project management is managing your clients and their expectations.
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