Great advice as always from the others. You can also optimize other pages to rank for other terms. For example, if you have offer Cat Training services also, (BTW, this is just an example, not recommended to try to train a cat to sit :O) ) you wouldn't want your title to be Dog and Cat Training Services. You would want seperate pages to focus in on the different services.
Likewise, if you will be offering Dog products, I would recommend a second page dedicated to the dog products and even multiple pages for even more focus (ie, Collars, Leashes, Food).
If you have speciality training for more than one breed, you could have pages for German Shepherd Training and Boxer Training.
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