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Originally Posted by blitzen
(1) My first question is what to look for in the other site where my link will be added. I look at the PR for the home page and it can be, say 6-7. I look at the PR for the links page where my link will be and it's zero. |
Ignore the pagerank and look at the quality of the link instead. Is it from an ontopic page? Does the anchor text contain your keywords? These two factors far outweigh pagerank in terms of link quality.
And it is the
PR of the page with the link that counts. Even then, ignore it, because that changes over time plus other factors affect how much pagerank you get. It's not worth worrying about.
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Originally Posted by blitzen
(1a) Some have their links page linked on their home page. But when you try to find the actual links, my site could be 2,5,10 pages beyond the home page. Should I ignore these sites as potential backlinkers?
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Take every link you can get. They all have value. See my above answer to decide on what is a quality link.
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Originally Posted by blitzen
(1b) Should I disregard the websites that put my link on a page with a zero PR (or has another indication of a low ranking)? |
See above.
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Originally Posted by blitzen
(2) My second question: In lieu of trying to get the hundreds of little backlinks, would it be more valuable in the long run (i.e. sales) if I purchase an ad in 2-3 popular publications ($1k+/- each) that will include a link to my website on their website?
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Maybe. Not all links are created equal. Links from on-topic pages that rank well for your terms that use your terms in their links are the best. Seek links that fit as much of that criteria as possible. But take every link that meets at least some of that criteria.
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Originally Posted by blitzen
(3) Third, how valuable are links from webrings?
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Virtually worthless. Webrings are "trash" and the sites that use them usually have little value from any perspective. I wouldn't waste my time with them.
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Originally Posted by blitzen
(4) Finally, I noticed that I have more links to my website that Google shows. Is it worth the time to submit these pages with my links to search engines?
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No. Google knows about them, They don't report all links they know about on purpose.