It is amazing and when you think about it, it really shows a failing in how Google ranks web pages. I think most of us know the story about the keyword "click here". When you type that into Google the site that comes up first is Adobe and yet when you go into the Adobe site the phrase "click here" is nowhere to be found. The only reason it ranks first for that keyphrase is that thousands of other websites are linking to the Adobe site using those keywords.