Due to the commercial nature of the web and self interest of marketers it is difficult to get marketers to come together on a solution to help people out.

Search engines are not prone to promote or suggest an SEO service because they lose ad revenue and be held liable when the SEO firm does a bad job. SEO organizations do not work due to the power struggles between various marketers.

This site was designed to help consumers learn about SEO without being attached to any centralized body: http://www.honestseo.com/

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"Being an expert isn't telling other people what you know. It's understanding what questions to ask, and flexibly applying your knowledge to the specific situation at hand. Being an expert means providing sensible, highly contextual direction." Jeff Atwood
SEO Workers - Search Engine Optimization Consulting Company | SEO Analysis Tool | Webnauts Net SEO