It should be noted that this case narrowly focuses on the paid placement activities of the search engines.

Using other's "trademarks" in your Web site keywords, META-TAGS, or alt image text can still be construed as infringement and bad faith, and have been used to prove diversion and tarnishment.

Glad Google won... but I doubt this is over.

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:not_the_usual1
[you decide]
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All in my opinion, which, when combined carefully with a $1 bill, gets you a cup of coffee at the corner store.