Don't write your text for the search engines, write it for your visitors. Break down all your products into pages and build a page for each product to sell that product and nothing else. Try and put around 150 words of text on that page for that product along with some very good pictures of that product.
Then add a blog to the site and write articles about the product and link from the blog to the new page you just made using the product name.
Submit the site to directories, blogs, forums and write articles and press releases.
That should get you started.
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