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Originally Posted by Mel
They are saying the IF someone clicks on a sponsored link they are twice as likely to buy, as opposed to those who click on an unpaid link, but what they are NOT saying is how often are the paid links clicked on as opposed to the unpaid links?
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You hit the nail right on the head Mel. The statement is misleading. And it skews it in favor of the paid advertising.
We would have to see the entire article at the Post and see what context that paragraph was taken out of. Was there more that followed this statement?
It may be a true statement. But if you get 1 million unpaid clickers who buy 5% of the time as opposed to just 100,000 paid clickers who buy 10% of the time....my money is on the unpaid listings.