I think that if I had to do something with this logo, I would take the car and enlarge it making it semi-transparent behind the words. Also, I think that "Checkers" should be larger than the rest as that is the name.
I agree that sometimes the customer has an idea in their head and when trying to get the designer to make it can be a real task. Sometimes, the customer is all wrong, and sometimes they can just be bad at relating what they want. Good luck with this one!
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