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Originally Posted by parkoskar
I am also facing similar situation, but I don't know the reason of Penalty.. such that I can correct and ask google to have another look on my site...
on 21st I have lost rank for nearly all my keyword.. Those keyword which were on top 3 were thrown to 41st Position... It was the clear indication that we have been penalized...
Some Fact:
> We have taken some sponsord links which had the PR of 6.. but they have lost their PR.. to 0 ( May be Penalized )... Does this could me also...
As I never linked them... ?
> Some of my link exchange Page PR has gone down to zero.. MAY be this could be the reason of Penalty...
What should i do to get out of this penalty... |
The short answer: Remove anything and everything from every page that uses tiny text and colors intended to blend with the background. This is effectively hidden text!
The long answer:
A quick look at your front page shows the following "hidden text" links at the bottom of the page.
a, b, c, d, e, f
www_dubaiholidayspecialists.com/virgin_airlines_dubai.htm www_dubaiholidayspecialists.com www_dubaiholidayspecialists.com/Dubai_information.htm www_dubaiholidayspecialists.com/Events_in_Dubai.htm www_dubaiholidayspecialists.com/Dubai_Attractions.htm www_dubaiholidayspecialists.com/Index.htm www_dubaiholidayspecialists.com/british_airways_dubai.htm www_dubaiholidayspecialists.com/dubai_developments.htm
(I replaced the first "." with an underscore to prevent these from becoming live links in the post.)
Looking at the source code shows the text size is set to 1pt, and the color is set to be so close to the background blue that one must look really hard to see it.
Under Quality guidelines - basic principles, Google states:
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Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?"
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Under Quality guidelines - specific guidelines, Google further states:
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Avoid hidden text or hidden links.
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The links I found on your front page are not there for your visitors. They are there solely for the search engines. They use a font size and color intended to hide them from your visitors view. Therefore, they are unacceptable to Google.
And to top it all off, the links to this other site won't do them much good, either! Even if they weren't hidden.
Sorry to be the bearer of bad news...
Hope this helps.
-ACross
PS. Here's a link to Google's
Webmaster Guidelines, for your convenience.