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Originally Posted by CompuGeneration
Start with lots of keywords vs. only a few keywords I would have to choose lots of keywords.
How much you pay for traffic from those keywords is another issue all together.
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Once you have a big list of keywords (hopefully thousands) start breaking them down into very small groups. Somewhere around 10-20 keywords in each group. Once you've done this you'll learn a LOT about what people are searching, therefore what they're looking for. If you feel you currently have a page or category on your website that caters to what this traffic is searching for put up an ad for that keyword group and drive traffic to that page/category. Then measure your return on investment. From there just keep on tweaking.
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Good luck gpconnelly!
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What? This approach is both arbitrary & speculative.
1) It is
not the case that even seemingly related search terms will require a similar number of keywords; there is
no such correlation. For example, those searching for information re. a Madonna concert tour do in fact use far more keywords in their searches than do those seeking like information for concerts by Medeski, Martin & Wood, who use exceedingly few.
2) One's budget
is an over-arching concern, not one of secondary import.
3) There can be
no "ideal" no. of keywords per "group;" any such chosen number is purely arbitrary.
Better to begin with as few keywords as possible, do research on such using a
broad match search, then select the appropriate keyword
phrases to be used as
exact match keywords in your ad campaign.