Quote:
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From; "The Marketing Mode" by Theodore Levitt, published 1969
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I speak of theories when I am in a conference but in reality you are into a new theory every single day. I am not saying these things are not true and I do not follow it, I do but none is a true congressman or a communist. Theories are either applicable for congressmen or communists not for both.
The intentions of lies are not to cheat but to get the extra edge. Its not you who do it but the market and business demands for it. You may want to try this
http://www.allmarketersareliars.com/. I am sure many will agree.