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Originally Posted by gpconnelly
I've been reading just about everything I can get my hands on regarding Adwords and noticed there's some disagreement as to how many keywords one should start with..
Some people seem to suggest you should start with a modest amount, retaining as much control as possible, and working your way up, adding more gradually and testing as you go.
Others say get as many keywords as possible in there and gradually reduce your numbers based on performance -- one book actually suggests starting with 2000 to end up with 25 "good" ones..
I'd like to hear any views on this and supporting arguments.
G Connelly
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Unless you've money to burn,
never start with many keywords, planning to winnow out the losers; if you do, you'll quite likely find that you've exhausted your budget well before you have sufficient data to separate the winners from the losers.
Start with a set of well selected, highly targeted relevant terms. (See above posts for advice re. determining such.)
And, do
not use "broad match" terms; stick with "exact match." With "broad match" you've no way to easily determine which sub-phrases are best suited to your needs, no way to bid different amounts on different sub-phrases, and run the risk of having your funds rapidly depleted by irrelevant and/or unproductive sub-phrases. (As an example, suppose that you are seeking to attract those looking to buy tickets to concerts by the group named "Train." Bidding for "train" as a broad match, or even "train ticket" as an exact match, will get you clobbered. Best to bid on terms such as "train concert" and "train concert ticket" as exact matches.)