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First off, what is the optimum number of keywords, in anyone's opinion. I'm trying to make sure that my keywords actually help the search engines find my site, which brings me to my second question...
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Do a keyword analysis, treat each keyword as a product and do a product management analysis.
I have already written an guide on Keyword analysis,
http://www.webmasterworld.com/libraryv4.cgi?viewforum=8 (see the first link)
Let me know if more help is needed.