Was your website down for awhile, a few months ago? I tried to access your website and nothing came back, so I figured your website was done.

In regards to putting keywords for non goths. In my opinion, people who are not gothic, but are looking for merchandise that would be considered gothic probaby qualify their searches with "gothic".

In my area we have what we refer to as "Mall Goths". These are kids that aren't really goths, but "embrace" the goth style as they are fallers. And if they were looking for gothic merchandise, they would probably qualify it like: Gothic Jewelery and Gothic Merchandise.

Here is the link to Overture's Keyword results for gothic. Of course there are many other searches on there that are adult related.

inventory.overture.com/d/searchinventory/suggestion/?term=gothic&mkt=us&lang=en_US