Hi!
I'm still working on the painstaking process of making sure that my html is acceptable before I ask for a full review, but I do have a couple of questions.

First off, what is the optimum number of keywords, in anyone's opinion. I'm trying to make sure that my keywords actually help the search engines find my site, which brings me to my second question...

I can't seem to find my niche. I was shooting for the goth community, but I think I get more business outside that community, however I don't know who to aim my keywords and links to. Judging by the items that I offer, how should I be representing my site? I'm shooting for morbid humor and just random really strange things. I know this can work because the people that I have on my newsletter list (somewhere betwenn 2000 and 3000 now) really enjoy what I offer, I just think that there is a lot more potential if I can reach the right audience.

Any ideas or input would be greatly appreciated!