I couldn't have said it better! However, I did not want to appear "Spammy" or as trying to promote inbound links throw WPW, but Incrediblehelp nailed it with this one...
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Secondly you need better and much more relevant links to these pages instead of just to your main domain. Google is looking at this much more now, since Jagger 1-2-3. Getting links from relevant websites to Canon category page would be great and link less to your home page if the link is more relevant to Canon.
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Get quality, relevant inbound links that not only point to your home page, but that also point to your major category pages, such as Brand name pages.
You'd be surprised how quickly you move up from 31 or whatever position you are stuck in.