I would like to add two things to you post
Never Make Your Customers Have To Think.
If I come to your web site it is because I need your web site to fill a need. I either need to find some information or purchase a product. Now days it seems the web designers are more interested in showing the world what they can do than to build a web site that will make money. We have flash websites set up with a TV commercial you have to watch before you can enter the site. Then we play ?try and figure out how to go to the next page.? Your site should be layed out so it is easy to find the information your customer needs.
Gone in 3 seconds!
Your home page has a couple of seconds to give a good impression.
If someone scans your home page, it should be clear what your web site is about. The navigation should also be clear and obvious. Your visitors should be able to tell quickly what pages are on your site and where they can find the products they're looking for. Your pages should load quickly
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