Although your site is an excellent information source, I can't help thinking that it's never going to make you any/much money.
It's essentially a local news and views site and, as such, something akin to a search engine, albeit with a highly focused audience/visitor appeal. Thus, unless you can come up with the equivalent of Google's AdWords idea (and I don't mean anything like AdSense -- which, so help me, would ruin the entire feel of your site), it isn't, by its very nature, ever going to generate an income for you. At most, you could try charging for Classified Ads, except that this could kill whatever eggs the goose presently lays.
All told, I think you have to accept that not every good idea ends up being financially rewarding.
Maybe your only hope is to get into politics, seeing that you've managed to make yourself a household word. Even there, though, this isn't going to necessarily mean a permanent job and income!
Duncan
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