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Originally Posted by bathgems
So the only issue is the conversion rate of the ad? The click-through-rate is otherwise irrelevant?
Unfortunately, my items do not seem to show up in my conversions in analytics most of the time. Between customers who want individualized quotes where I send an invoice through Paypal or the website being passed among several decision makers prior to purchase, my sales do not seem to correlate to my tracking.
Steve
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1) Include in your ad variations some distinctive element such that you can ask respondents which variation they responded to.
2) Armed with that data, you can then calculate your Cost per Conversion for each ad.
3) Keep record of the Sales Revenues generated by each ad.
4) With this data you have all you need to calculate your Revenue per Click and your ROI.