JaneEllen, the website address is www.gowilkes.com. Sorry about that, I forgot to put it in the original post.

Matt broached my concern, too; selling things puts me in danger of competing with advertisers. I had considered CafePress before, but at the time there wasn't a way to integrate it into your own site. I'll look into it again, though.

MattE, thanks for the PM. Regarding the stats, my county has 39,000 households (60,000 residents), and I'm at a point where the site is a household name. So more than half of the county come to my site at least once a week.