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Old 09-22-2006, 08:51 PM
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dutter dutter is offline
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Default Google, Yahoo Facing Click Fraud Pressure

A lengthy look at the issue of click fraud, where search advertising companies and site publisher networks profit from bogus ad clicks that cost advertisers real money, indicated a light is at the end of the tunnel when it comes to confronting the problem.

Unfortunately for Google and Yahoo, that light at the end of the tunnel is a 220 million pound freight train bearing down on them. It's the Click Fraud Express.

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