Hi Ken:
Very interesting observations. First off could you add more to the content versus code discussion. Primarily I obviously do sales pages so content is going to be minimal if you mean uniqye informative content. On Katts you will note however that we did add description content for each store as we are also doing on the category pages.
1. I'm not familiar with doc type declarations at all. Can you tell me what these are used for and how they affect rankings?
2. deprecated font callouts - I've never heard this phrase before. Could you please explain further?
3. Is there something to measure this? Also what can be done about it.
4. My CSS is in my top include file. Is this a bad thing?
5. Index pages are so hard to come up with something on a mall site as there are so many topics covered. I hope the inner pages and category pages are more focused.
6.Yes I link similar sites. My main site is Jacks and that lists all my sites.
What really strikes me is sometimes these pages come about for a bit then go back into supp and some other ones come out of supp. But it seems completely random and not a lot (maybe 2 result pages) are out of the supp index.
Katts was doing very well in Yahoo until the last update late August and has gone down a tad since then but is still getting 76% of it's seach traffic from Yahoo.
Jack's sadly gets mostly from Google but 3/4ths of it is from the supp pages. It also gets a little from MSN but MSN doesn't seem to index nearly the amount of pages Google does.
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