XML and web services, as a transient means of exchanging information between applications (including flash), are the future of the web.
If flash is the future of the web, I want nothing to do with it.
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Originally Posted by levelfourdesigns
Nike.com and others are leveraging it in small doses...
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Yeah, speaking of nike.com, I was on that site couple days ago trying to simply VIEW the products and information. You spend so much time learning how the UI works (gone are your standard scrollbars; gone is my ability to search text within the page), that you don't even remember what you were looking for in the first place. Grrr.
Full flash websites are a HUGE mistake. Flash should be use sparingly, like embedded images, etc. to enhance the aesthetics of a page. I'm not going to reiterate all the usability problems it creates. Not to mention that SWFs are these self contained insulated objects that can't interact with the rest of the internet (e.g. search engines)
Nothing is more important than the information and flash UI's just get in my way. If I want to see special effects and useless crap, I'll watch a movie. The only type of case that can justify full use of flash is something like an artists portfolio website or something similar that is all about the visual.