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alter the content to make it unique
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Yeah, thats ...not going to happen. By article ten we're likely to see less "altering" than a high school term paper cut-and-pasted out of Wikipedia on Sunday night.
It doesn't have to happnen, it just does.
And we don't know about the website design yet. Probabilites say 1)No information architecture 2)No use centered design 3)Lots and lots of ads.
Articles don't matter if you don't find them because the site planning and structure went to the same place as the content strategy. You don't get fifty "is this the right CMS software" questions without any accompanying application or purpose -- or content discussion -- for nothing.
And this is no more a content discussion than
the one on Traffic Equalizer Scrapper content.