The thing about online consumer reviews is that anonymity ruins their credibility. It could be a competitor trashing your product. It could be a team of
PR flacks in a spin mill.
Wanna deflate the value of the home you want to buy while running off competing bids? Post a nasty review of the home online and say something about termites and cracked foundation.
Buy.com will soon have user-generated video consumer product reviews, which will put a face on the reviewer, and in theory, drop the instances of gaming.
Article
here.