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Moral of the story ... give the potential customer a taste of what they get ... free downloads, free solution to a pressing problem (especially about computers) ... in fact give them a taste of what they are going to get.
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This is a good point :)
Although I know of some site which list business details for free, not a URL link though... if you want a URL link get out £300+ ,(UK Pounds), cash a year.
One problem with this is that users can not get a true idea of how much Traffic they will get because no link is given for the free listing.