Thread: Your Product Is Not What You Think It Is
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Old 09-05-2006, 05:01 PM
TrafficProducer TrafficProducer is offline
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Default Great Insight
Great Insight

The advertising term comes to mind:-

"Don’t sell the sausage, sell the sizzle,”

...
What does the local shop sell? Newspapers, Milk, sweets…

Yes but they mainly sell convenience. Not having to travel far, etc.
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