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The text on our homepage currently is more for seo 'keywords'.
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Copy written for a site can be optimized without it becomming "more for
seo 'keywords'" In fact that´s not difficult at all. Just often it feels like pleasing a search engine is like pleasing a machine while pleasing a site visitor is everything but pleasing a machine. However, the machine in this case is programmed to behave like a site visitor and can thus be pleased in the same way... :)
Sounds complicated, but the real problem is not writing for the search engines, but writing in general. Being able to write really well is a gift!