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Originally Posted by markp1980
Interesting, I guess when you sell a product you think that it will sell itself.
An outsider view of my site / product would be really appreciated.
www.rosesbydesign.co.uk
Do you think we sell it as it should be? |
Your home page text:
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Want to send flowers ? RosesbyDesign.co.uk is the No.1 alternative online florist for flower delivery with the perfect flowers to send - whatever the occasion. Send personalised roses with your own message or image printed onto the petals to express your feelings, send roses to say thank you, or send roses to let somebody know that you are thinking of them.
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You start right away with saying how great your company is,... no need to do that.
Go for what they really want right away, to surprise somebody, and then you can tell about the unique added value you give. But keep emphasizing the "making somebody happy" part. Keep letting this focus come back in all your product pages as well.
If you´re not a great writer, ask for help. This is not difficult but you need the right touch in order to get this done right.
Then you really need to create a whole bunch of pages that don't sell. The testimonials suggested before are a good way, but make sure they´re always accompanied with a picture of the person that received the rose. You can even give an insentive, like send us a photo and your next order is at half price. Maybe that costs you a bit of money, but the value of these photo testimonials is much greater than they cost. Do make sure that the photos are of the person with the rose,.. and not just the rose. You need happy people in there because that´s what your clients are buying,... happiness!
Don't worry about being one of the "20.000+ sites doing the same thing" Your job is 2 fold:
1) Getting visitors
2) Selling online
Getting visitors is irrelevant if you don't sell right. In the end a 5% conversion rate on 100 visitors is a lot better than a 0.5% conversion rate of 500 visitors. And what´s even better,... once you have the selling online done right, the number of visitors to your site will grow naturally, without you having to do anything complicated like link building.
A successful website is promoted mostly by its visitors!