D'Crux,
yes Peter already has a product that is 'out of the box'. Good on him!
The point i was inarticulately trying to make, is that the moment I go to his front page, within seconds the novelty/uniquness wears off and it looks like any other flower catalogue site ( to me at least ). I began wondering if the service was available in tulips ( my favorite flowers ) etc. that is, he had lost his unique selling point message fairly quickly with me ( and my consumers eyes) and I started looking at it as if it was any florist's home page.
Maybe I have a shorter attention span than the average shopper.
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I've come a long way in the journey of life and most of the roads weren't paved.
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