Peter hits it right on, again..
In the jewelry business we do not sell gold, platinum, diamonds, or gemstones.. We sell emotion.. We sell that feeling that someone will have when they give, receive, or just look at some special piece of jewelry.. It's one of the few industries I've worked in that actually understands this and works that emotion for everything it's worth..
Anyone can sell price.. In any industry.. But it takes a targetted message to sell an emotion..
|