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...but I am looking for a relatively quicker way of determining what's in demand and what might not be a good prospect.
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Yes, so am I. If anyone posts the answer here I'll use it too--giving you at least one competitor. That is the flaw in asking for hard won data for free. Fortunately there are other ways of gaining this information but most take time as in the example I gave above. Any solution to this problem that is untested will necessarily be risky.
You actually can buy this information from marketing gurus but it is not cheap and comes with no guarantees.
Your best bet would be to determine what are your strongest skills or special areas of knowledge and try to develop a business around those.