But the girl with too much make up "painted" it on. get it? ;-)

It's not good if you have to explain it, is it?

As for unrelated...you see it all the time on TV, yet it is still controlled. I think you're balking at the lack of control that can happen with contextual advertising...GM ads next to a story about a deadly car crash and all that...

But yesterday on jeopardy, Circuit City was an answer in the Double Jeaopardy round...wanna take bets on how much that cost Circuit City?

unrelated, but the name is out there. and that's the point I'm making...it's about brand presence.

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"I never met a Kentuckian who wasn't coming home."--Governor Happy Chandler