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My point has been, it's not good enough for the SE's, especially Google if you want a page indexed.
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This I don't agree with. My point was that you don't need to put additional copy on a page just for the search engines.
What these types of pages need is just the necessary copy. Then you start marketing the page. A way to do this is by links inside your website pointing at the page, and links inside the page it self. The page should not be a dead end street and should be accessable from many points inside the website.
Do make sure that the different product pages are unique enough. When the only difference between product pages is the product name, then you´re in trouble.