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Originally Posted by davidmg
Returns are ineveitable when selling on the internet but a good description can possibly cut down on returns and help to sell the product. You have to convince the customer why the should buy the ashtray from you and not your competitors who sell the same one for less.
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Returns are ineveitable when selling regardless of where.
You shouldn't be forced to convince the SE's that your page deserves to be indexed by writing page after page, paragraph after paragraph, of unneccessary text for each end every one of the different ashtrays you sell.
A sentance or two, is simply not enough for Google and it's not simply descriptions. It's product names as well.
I go back to my original point. Index the damn page and leave the marketing up to me. If I don't find or feel it neccessary to "convince" my visitors on every single page of how "wonderful" I am, I shouldn't be forced to simply for the sake of getting my page in the index.
"Less is More" "K.I.S.S." "T.M.I."
Content and marketing *may* go hand in hand but more content isn't automatically better.
How many 3 word marketing slogans can you think of that were tremendously successful?
"Kills Bugs Dead"
"Like a Rock"
"Just do it"
"Where's the beef?"
"Mikey likes it!"
Nobody should be forced to add additional "content" to a page they feel is uneccessary and annoying to the visitor simply for the sake of being "deemed worthy" enough to have the page indexed.
Dave