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Originally Posted by Peter (IMC)
What use is "This stupid video featuring the girl with too much makeup brought to you by Sherwin Williams." if your website sells furniture?
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Peter, the Sherwin Williams thing was intended to be humorous. Oops. But the point of it was, as mentioned in the article, that it's not always about sales. It's about branding and presence. The more people that see your brand, the better. So when a portion of the masses that saw the video, or whatever, are looking for furniture, they'll remember you.