Well, yeah, but if you're Google, isn't that noise you refer to something like 'cha-ching'?
In other words it really isn't in their own (Google's) interest for these kinds of sites to diminish -at this point. But it does seem, if you follow a progession line, that at some point down the road they'll have to check them somehow or other or they will run the risk of burning up some userbase.
Or not... I dunno. I'm just asking. Seems logical to me.
(Oh and for the record, I can't imagine why anyone would use content match unless they were just tired of having money. But that's another subject for another thread.)
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