Originally Posted by tuler

The hardest part about creating something that is viral is thinking up content that people want to share. Why not focus on items that are already viral and attach your message to it? For example, Dance Evolution was one of the most watched videos on the internet. If a music company or the Comedy Channel had recognized the potential of this fairly early on and found their way to attach their name to it, then it could have been a way to get a message out without spending a ton of money.

If you're just starting out you may have to be a little more creative in partnering with people that have viral content, but it could be an easier method if you're having trouble thinking of your own viral content.